Marketing Opportunities Marketing Opportunity Essay

Marketing opportunities Assessment of marketing opportunities Marketing opportunity 1: Using agents By using agents, sales will be increased as the supply points of Presso Mobile Company are bigger and wider, profit will be greater when the sales volume are higher, through there, market share can be gained when the agents repeating to hire Presso Mobile Company as their main mobile coffee supplier and retain their loyalty as customers Marketing opportunity 2: Direct investment When there is more direct investment been putting into Presso Mobile Company by friends, family or others investors, Presso mobile company can expand the business with few more mobile cafà © van at different area at the same time, sales are able have a significant increase, profit will be increased as well due to the increase in sales, market share can be gained result from business expansion Marketing opportunity 3: Franchise system Through the franchise system, products of Presso mobile Company can be reached out to broader places and exposed to more customers, sales can be gained as well as profit. Market share will be increased as well as the standardized products can help Presso Mobile Company to gain goodwill and strong brand image which leads to repeat as and loyalty 3. Reasons why the business should pursue the opportunities you have identified: ï‚ § Available technology: As technology has becoming more and more advanced now, the mobile cafà © van concept has been created and vehicle being inventedShow MoreRelatedMarketing Opportunities For Business Opportunities Essay1634 Words   |  7 Pagesb) Target customers. Marketing opportunities Target customers Marketing opportunity 1: exporting Exporting is selling your products oversea and the target will be the oversea customers and businesses or retail sellers who are selling clothes and accessory. Exporting will also create the connection with oversea company and that will be benefits for future business activity. Marketing opportunity 2: online business opportunities Online marketing will target the group of people who is normally purchasingRead MoreMarketing Opportunities For The Business Of Pursuing The Opportunity2195 Words   |  9 Pagespursuing the opportunity: Marketing opportunities Overall benefits to the business Marketing opportunity 1: Exporting a) This opportunity will open new doors of international markets for the company. b) this will help LooKCooL to expand business and turn to be a multinational company by opening new ventures in other countries. c) it will provide direct investment opportunity in other business too in long run. d) the business will grow horizontally as well as vertically. Marketing opportunity 2: UsingRead MoreMarketing Strategy For The New Marketing Opportunity Essay1269 Words   |  6 Pages3. The final part of the assessment involves determining the final marketing mix in relation to the new marketing opportunity. As part of finalising your marketing mix, answer the following questions: ï‚ §Ã¯â‚¬  What environmental factors could have an impact on the selected marketing mix e.g. economic conditions, the political or legal environment, etc? †¢ Competition: To compete in new market, company has to do marketing mix and determine market strategy for Price, Place, products and promotions. †¢ EconomicalRead MoreDexit - A Marketing Opportunity3143 Words   |  13 PagesDexit seems has large potential markets, however the failures of previous two companies who provided similar system suggested that the success isnt guaranteed. Hence it is critical for the CEO of Dexit to make the best decisions on target market, marketing mix and appropriate launch plan in a short time in order to become the electronic payment standard for low-value transactions in Canada. Question 1: Who are the Competitors of Dexit? Do you think Dexit can replace the traditional electronic paymentRead MoreExplain Marketing Opportunities Essay1606 Words   |  7 PagesExplain marketing opportunities. Provide an example. A marketing opportunity is a potentially favourable condition in which a business can capitalise on a changing trend or an increasing demand for a product by a demographic group that has yet to be recognised by its competitors. For a market opportunity to exist, a company must be able to identify who its potential customers are, the specific needs that need to be met, the size of the market, and its capacity to capture market share. Example: PolaroidRead MoreOpportunities in the Changing Marketing Environment1082 Words   |  5 PagesLecture-Evaluating Opportunities in the Changing Marketing Environment    Now that we understand what the general approach is to pulling together a marketing plan, there are a number of elements that stand out as essential to look at in order to meld it into a workable strategy.   One of these things is the nature of the competition†¦that is, the competitive environment.    Competitive analysis is one vital consideration to preparation of the marketing plan, because it interrelates so closely withRead MoreIdentify and Evaluate Marketing Opportunities1314 Words   |  6 Pages| Identify And Evaluate Marketing Opportunities | Task 2 – Individual Case Study Assignment | | 1 List ways that Dell conducts research on its customers to continually improve products and services. What are the features of Dell’s research? Dell uses two ways to conduct research. Customer Advisory Panel (CAP) and Day Customer Spotlights on Dell.com, it offers customers with wanted informal and formal information. The company wants to create customer answers to explicit thoughtsRead MoreMarketing Opportunities For Business Growth2296 Words   |  10 Pages2. Based on your answers above, you should rank each of the marketing opportunities that you have identified from most viable to least viable and in terms of the contribution of each opportunity to business growth. You should provide reasons for your rankings. Marketing opportunities Ranking Reasons for rankings Marketing opportunity 1: Joint ventures viable Joint ventures means that each party taking part in forming it would contribute their respective share to the new ventures, be that financialRead MoreEssay about Marketing Opportunities4985 Words   |  20 PagesV lifestyle programs which provides free-marketing to BBQfun. The market trend also shows that consumers are interested in high quality imports that remain affordable. Market Competition There are three major existing national competitors: The Yard, BBQ’s R Us and Outdoorz. The Yard is only become a threat to BBQfun if the business decision to enter the e-commerce market. Advantageously, The Yard does not trade in Queensland and currently has no marketing promotional actions. All of their productsRead MoreIdentify And Evaluate Marketing Opportunities1201 Words   |  5 PagesIdentify and evaluate marketing opportunities Task 2 1. Explain marketing opportunities. Provide an example Market opportunity refers to a condition that a business can take advantage of a changing trend in the market that has not yet been discovered by its competitors. A changing trend can be an increase in demand for a product by a given demographic group in that market. The existence of a market opportunity is dependent on the ability of the company to identify its potential customers, what are